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CORPORATE LOVE STUDY · PAN-APAC · 2026
PHARMA BRANDS · ONCOLOGIST SENTIMENT

THE LOVE SCORE

These days oncology drugs often have similar profiles. How an oncologist feels about your company can be the tiebreaker. So we measured it, and worked out why.

82Oncologists
7Companies scored
9Attributes measured
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82 ONCOLOGISTS · 7 COMPANIES · ONE SCORE

Love Score spread: avg. across 7 APAC companies
PROMOTERS25%
PASSIVES53%
DETRACTORS22%
HIGHEST SCORE+33
LOWEST SCORE-30
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◆ INSIDE THE REPORT

WHAT WE FOUND

We wanted to know how much oncologists love the pharma companies they work with, the key drivers behind those feelings, and what each one means for the actions you can take.

  • Where you rank
  • What drives it
  • How to climb
◆ WHAT DRIVES IT

NINE THINGS ONCOLOGISTS JUDGE YOU ON

It's more than a scoreboard: it shows what earns an oncologist's love, and where you can earn more of it.

  • Supports healthcare professionals beyond its medicines
  • Engages oncologists as knowledgeable peers
  • Has a clear point of view on improving healthcare
◆ Driver importance
BEYOND THE MEDICINE18%
KNOWLEDGEABLE PEERS18%
CLEAR POV ON HEALTHCARE14%
FOLLOWS THROUGH14%
RESPECTS TIME13%
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◆ IN THEIR WORDS

WHAT ONCOLOGISTS TOLD US

Half an hour is a big chunk of our day. Know what tumour types I treat, give me an agenda, and you'll get a much higher response rate.
ONCOLOGISTRESPECTS MY TIME
Drug prices here are not like Europe. Without support programs, patients can't access global-standard treatments.
ONCOLOGISTPATIENT ACCESS
Honestly, my relationship with those reps is probably what sways me, rather than the actual events I've gone to.
ONCOLOGISTRELATIONSHIP

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LOVE SCORE

Fill in your details to download the full report: “The Love Score: How APAC Oncologists Really Feel About Pharma, and What Earns Their Love.” This report is also available broken down by country, so select the market you want below, or choose the full pan-APAC version.

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